Clarence House and St. James’s Palace will provide a live commentary with historical information, interesting links, additional photographs and video footage as well as an integrated Twitter feed.
Live updates and unique material from the wedding of Prince William and Miss Catherine Middleton will be released through a range of online platforms, providing the most digital and interactive coverage of a Royal Wedding to date.
The range of social media around the event will include the Official Royal Wedding website, the British Monarchy Flickr account, Twitter (@ClarenceHouse), The Royal Channel on YouTube and the British Monarchy Facebook page; and is in line with the Couple’s wishes to make the wedding as accessible as possible for as many people as want to participate.
Watching the Wedding
Live streaming on The Royal Channel
For the first time, broadcast footage of a royal wedding will be live streamed on The Royal Channel on YouTube (www.youtube.com/theroyalchannel), accompanied by a live multi-media blog put together by St. James’s Palace.
The Royal Channel will host a live stream ‘gadget’, produced by Google, which will stream the wedding of Prince William and Catherine Middleton live on the day from 10am until 2pm. This will include the Couple’s journey to and from Westminster Abbey, the Wedding Service, balcony appearance and the fly past.
The feed will be taken from the BBC without a broadcaster’s commentary. Staff at Clarence House and St. James’s Palace will provide a live commentary with historical information, interesting links, additional photographs and video footage as well as an integrated Twitter feed. This will be the first time a live blog has run alongside a live stream on YouTube for any occasion.
Additional photographs related to the Royal Wedding will be released in the coming weeks and on the day. These will include landmarks on the processional route, hidden corners of Westminster Abbey and unusual views from inside and outside Buckingham Palace.
The Royal Wedding website
Detailed announcements made on the day of the wedding will be published on the Official Royal Wedding website (www.officialroyalwedding2011.org), alongside all the official information released about the wedding to date.
The website provides exclusive content, including never-before-seen photographs of Catherine Middleton. Since its launch, more than eight million pages have been viewed so far (15th April figure).
Interacting with the Royal Wedding
Official “Video wedding book”
An official video “Wedding Book” on YouTube, launched today, invites anyone to submit their own video of congratulations to the Couple. The video messages will provide a unique memento of the day for the Couple.
The @ClarenceHouse Twitter account will provide live updates on the day of the wedding, and will be integrated into the live blog on the live stream and the wedding website. Alongside the video message option, anyone wanting to send the couple a message of congratulations on Twitter may do so using the hashtag #rw2011.
The British Monarchy’s Facebook page
The British Monarchy page on Facebook www.facebook.com/TheBritishMonarchy
has been redesigned to provide followers with reliable and up-to-date information about the Royal Wedding, and will be updated hourly on the day.
The British Monarchy’s Facebook page has created a Facebook ‘event’ of which anyone can be part. Facebook users can click the ‘I’m attending’ button on ‘The Royal Wedding’ event to show their interest in the event and will become part of a community of Facebook users celebrating the wedding across the world.
A ‘Stories’ app will also launch approximately a week before the wedding, asking people to describe how they are preparing for the event and then, on the day itself, how they are celebrating. Whether they are joining the crowds in central London, or having a house party in Canada, the Stories project will allow people to be part of this historic event by sharing their experiences with others on Facebook. To access the facility, Facebook users will need to go to www.facebook.com/TheBritishMonarchy and then select the ‘Wedding Stories’ tab. Users will be able to access the facility until 6 May 2011.
Notes to supervisors:
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